‘Most bad design, most mediocre design, is a consequence of fear. Clients are frightened; designers are frightened; audiences are frightened…Most of us deal with fear by falling back on the familiar and the safe. But if we do this, we are not allowed to turn around and say our lives are dull. If we are going to avoid losing our souls, we have to overcome the fear.’ Adrian Shaughnessy.
A little about myself…my name is Dana and I am a freelance graphic designer specialising in branding and identity. I have 5 years industry experience including 3 years as a designer/art director at TBWA\Paling Walters, a leading healthcare agency in Soho, London.
My passion is for handmade graphics. With the digital age in full swing I want to make sure that the art of the handmade is not lost. ’Happy accidents’ are now few and far between due to the digital boom, but I believe that is is those incidentals, those tiny mistakes that can at times help to produce that extra special something.
Screen-printing, typesetting and textiles are my favourite means of producing design work and I do my best to ensure I employ all these skills in my work in order to maintain that feeling of authenticity.
my cv
Tom Wolfe Jeans rebranding Tasked with rebranding this Debenhams concession brand I was given the freedom to redesign the brand as a whole including typography, illustration and POS.
Ultratone Visual identity
Phatfingers branding and identity. This project involved developing a visual style and identity for DJ Phatfingers. Work included designing a website, business cards and album covers.
Panadol Advertorials asked to design a newlook and feel for Panadol advertorials which celebrate the 50th anniversary of the brand.
Nytol Pharmacy Training Manuals
wait there's more...
Tracleer Launch campaign art directed and designed all campaign materials including advertisements, brand book and launch film.
Tracleer Launch campaign materials
MAY 2010
I SOLD MY SOUL AND IT FEELS GREAT.
I recently had a clean out and found this poster created by Mother for Creative Review. It now takes pride of place next to my beloved mac to remind me not to sell my soul...well not too much anyway, I still need to eat.
contact details
To discuss freelance jobs or to request more samples of work please get in touch;
email: danagob_gmail.com
tel: +44 7732893354
i-made-this.com 2010 All Rights Reserved contact info: Tel:+44 7732893354 email:danagob_gmail.com
